Looking back. 20 years ago, the norm was to euthanize pit bulls. In 1997, San Francisco piloted a program to try and rehabilitate them. They put stringent measures in place to ensure the dogs were neutered, microchipped etc, and did thorough home visits to check out potential adopters, who were then required to go for training before adopting.
To promote the program, the SPCA made posters and flyers showing the dogs as adorable rascals. The rationale: “If the SPCA is to place the many pit bulls that come into its possession, this type of marketing effort -- good old American spin -- is necessary.”
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